by DOM GALEON  

Image - MORE THAN MALLS

HAPPINESS IS A LIFESTYLE (L to R) Kevin L. Tan, chief strategy officer, Megaworld; Lourdes T. Gutierrez-Alfonso, chief operating officer; and Graham Coates, first vice president and head of Megaworld Lifestyle Malls at the unveiling of the redesigned Megaworld Lifestyle Malls logo (Photo by Noel Pabalate)

In celebration of its 30 years in the business of real estate development, Megaworld relaunches its brand of malls with a new logo and a renewed vision.

A pioneer of the lifestyle mall concept, Megaworld Lifestyle Malls unveiled its new logo design Tuesday during an intimate setup inside the VIP cinema at Uptown Mall, attended by chief strategy officer Kevin Tan, chief operating officer Lourdes Gutierrez-Alfonso, and first vice-president and head of Megaworld Lifestyle Malls Graham Coates.

“A little over a month ago, Megaworld introduced its new corporate logo, just in time for the company’s 30th anniversary,” said Tan. “Unveiling the new Megaworld Lifestyle Malls logo today is a natural and exciting progression. “One of our main design considerations is to give the logo a much-needed fluidity and flexibility, and to have a resulting appeal that transcends age, identity, and culture. We crafted the new logo in a way that it will become more relevant to multigenerational mall-goers and strengthen further their affinity to the Megaworld brand.”

The new logo retains the identity of the company’s corporate logo, juxtaposed with the sleeker and more dynamic typeface letter forms of the words “Lifestyle Malls” for a more playful and hip appearance.

Coupled with its new look is a renewed vision, one that is built on Megaworld’s development DNA, it’s Live-Work-Play mantra.

“Our new vision is to make happiness a lifestyle,” explained Tan, adding that it is consistent with the kind of malls Megaworld has always built, which goes beyond the typical boxy design and has a heavy emphasis on creating memorable and unique experiences.

This vision, Coates said, will be the center of the eight new malls Megaworld will be building. “We will be expanding our Lifestyle Malls footprint in key cities outside of Metro Manila starting next year and in 2021,” he said. These new malls, some of which are already under development, will amount to P21 billion.

“A total of over 200,000 square meters of fresh retail space in Cebu, Bacolod, Boracay, Cavite, and Pampanga where we will continue to tap opportunities for our retail partners to develop with us, and expand and grow their brands,” Coates added.

Currently, Megaworld has 17 lifestyle malls all over the country, which includes Eastwood Mall and Eastwood Citywalk—its first two—as well as Uptown Mall in Taguig, Lucky Chinatown in Binondo, and Festive Walk Mall in Iloilo, just to name a few.

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