PhotoCollage 20201014 070143595 1024x576 - Homegrown brand creates beautiful jewelry out of abaca paper

Nothing is more timeless than jewelry. The intricate hand work, beautiful design, and quality materials all contribute to its eternal beauty passed on from one woman to another. Indeed, jewelry is the perfect hand-me-down fashion item.

Jewelry also makes every mom-daughter moment special. This is true for 26-year-old Jeanine Y. Marasigan. She and her mother, Jenny G. Ytable, turned their passion for crafts into the accessory brand of their dreams.

“My mom has been a hobbyist of handcrafting fashion accessories since I was in elementary. It has greatly inspired me to be creative and artsy,” Jeanine says. “It is our form of bonding after school and during weekends. Our dream is to have a business showcasing our works.”

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The floral chronicles are the collection of floral accessories made by the Mother and Daughter Team of @magindaraaccessories. We'll be posting snippets as to why we made and handpicked the flowers we designed and handcrafted for this collection. 💐 Sampaguita is the first flower we made from Abaca Paper. My Mom said, when I was a toddler, sampaguita was abundant in the subdivision where we live. She said, there were times while she's preparing our breakfast, our house help accompanies me to bask in the sunlight for my daily dose of Vitamin D, in our garden or the most… outside our gate. I always pick sampaguita flowers and stuff as many as I could in my little palms (no quick judgments please. 😂 Even then, I already know that "Thou shall not pick your neighbors flowers."😂 We have a couple of plants in front of our gate.) and I bring it home to my Mom. She's always happy receiving it because she appreciates my small gestures of sweetness, even if it is so crumpled because I stuffed as much as 10 of them in my little hands and guard them with my life so I can bring it home to her. (I bet you already have an idea of how it looked like.😅) In my perspective, it goes to show how Mothers are very appreciative of our little efforts and I want to celebrate that. 💖 But, most of the time she's the one who comes with me to bask in the sunlight. To prevent the flowers from being crumpled again hahaha, she brings a tiny basket so we could pick together and create a garland for Mama Mary in our little altar at home. 💖 Oh, happy childhood memories. 💖 . . . . . . . . . . . . . . . . . . . . #MadeinthePhilippines #Handcrafted #EarringsPH

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In 2018, they made it happen with the launch of Magindara Handcrafted Fashion Accessories. What makes their jewelry brand stand out is that it is Filipino through and through, from the hands that worked on it to the materials that they use.

“The material that we’re using are mostly pearls. Last year we discovered handmade abaca paper with bits of capiz shell. We saw the potential of the material as it is durable and water-resistant, unlike most kinds of paper,” Jeanine tells Manila Bulletin Lifestyle. “We wanted to patronize local craftspeople like us. That way, they can also have alternative revenue streams because their craft waste can be converted into a new product.”

With the by-products from other artisans, the mother-daughter tandem mimics the beauty of nature as they create accessories inspired by the sampaguita, rose, and even the beautiful paru-parong bukid. They also made more customized works by hand painting their paper jewelry.

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"We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty." -Maya Angelou Shop these and more at @krieytibhub 🛒. www.krieytibhubph.com/collections/magindara . . . . . . . . . . #MadeinthePhilippines #GawangPinoy #Lokal #LocallyMadePH #PaperJewelry #PaperBangles

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Since its establishment, Magindara has been chosen by the Department of Trade and Industry (DTI) Batangas for OTOP Next Gen 2018. In the same year, it also completed the 12 modules of the Kapatid Mentor ME program of the DTI and Go Negosyo. The brand is currently enrolled as well to GREAT Women Project 2 of Philippine Commission on Women.

‘We wanted to patronize local craftspeople like us. That way, they can also have alternative revenue streams because their craft waste can be converted into a new product.’

Just like other brands, Magindara also has to roll with challenges of operating amid the Covid-19 crisis. “The pandemic has greatly affected our business, most especially our sales from partner stores. We have to let one of our partner stores in Manila go,” Jeanine says. “We are doing our best to adapt by strengthening our online presence and transitioning our products to the current situation.”

This time, instead of designing more rings and bangles, the brand has transitioned to designing more ear accessories that can be used for virtual meetings and online classes.

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Achieve perfect fit and comfort in style. 😄 We created the Adjustable Ear Savers to prevent ear chafing most especially if you're going to wear your face mask for hours. It is adjustable to perfectly fit you and can also be used to tighten loose Ear Loops. When not in use, it works as a bag charm too, so you won't forget to bring it.✨ Send us a DM us to Shop. 🛒 We ship Nationwide. ✨ Shipping Fee: Within CALABARZON: 70 peoss Anywhere in PH: 145 pesos Also available at Krieytib Hub both in Store and Online. 🛒 https://krieytibhubph.com/collections/magindara Model: @dasilvacamie Makeup: @annanotnana Video: @superdalandan . . . . . . . . . . . . . . #EarSavers #EarSaversPH #AdjustableEarSavers

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“It is quite a challenge because our products are best appreciated in person, most especially the handmade abaca paper with capiz shell,” she says. “We incorporate it with our No Piercing Needed Ear Clips, Ear Hugs, and Interchangeable Earrings that we call Mix-Mis-and-Match so people can wear them in many different ways.”

Facebook and Instagram: @magindaraaccessories

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