The Miss Universe Philippines (MUP) beauty pageant, now a separate entity, has been relaunched in search of a phenomenal Filipino woman.

MUP - Miss Universe Philippines searches for a phenomenal Filipina

PILLARS OF MISS UNIVERSE PH – The pillars of Miss Universe Philippines pageant led by its National Director Shamcey Supsup-Lee (5th from left) pose during the relaunch of the prestigious national beauty contest held at Empire Studios in Bonifacio Global City in Taguig City Wednesday afternoon. (Photo by Miss Universe Philippines/MANILA BULLETIN)

MUP National Director Shamcey Supsup-Lee described the phenomenal Filipina as having good values, versatile, inspires, and moves people with her beauty, charm, grace, ideas and causes.

“We are in search of a Filipina who best represents the country on the universal stage. We want a role model who can also leave and inspire positive impact in society. Miss Universe Philippines is a phenomenal Filipina,” said Lee during the press conference held at Empire Studios, Bonifacio Global City in Taguig City Wednesday afternoon.

The Miss Universe Philippines beauty pageant has been relaunched after it became a solo entity. The MUP used to be part of the Binibining Pilipinas beauty contest for many years.

The contestants of Miss Universe Philippines will have a real job for more than two months, she said.

“They will attend shoots, events, cultural exposures, and personal trainings. They will push for their advocacies, develop leadership skills, and promote our country to the world. They will get all those experiences while potentially earning an income during the course of the pageant,” Lee added.

A holistic approach to the development of every contestant will be employed in Miss Universe Philippines, she also said.

“For two months, they will attend insightful talks from Venus Raj, myself and more! They will master the art of doing question and answer with 2007 Miss Universe Philippines Anna Theresa Licaros and Atty. Nad Bronce, enhance understanding of women empowerment with 2006 Miss Universe Philippines Lia Ramos, learn how to work the runway from Jonas Gaffud, develop leadership skills, gain knowledge on attaining financial freedom, promote sustainable tourism, and be trained by top hairstylists and make up artists of the Philippines,” Lee said.

The grand coronation of Miss Universe Philippines 2020 beauty pageant will be held at SM Mall of Asia in Pasay City on May 3.

Other members of Team MUP are: Jonas Antonio Gaffud, Creative Director; Lia Ramos, head of Women Empowerment and Charity; Albert Andrada, Design Council Head; lawyer Nad Bronce, head of legal affairs; and Mario Garcia, head of business development and marketing.

The MUP Team said that this year’s winner will receive prizes fit for a queen.

“For starters, the runners up get major cash prizes and guaranteed income. For the winner, aside from giving an incredible platform to her advocacies, she will have her own apartment, car, driver, personal assistant, and personal stylist. She will also get the biggest cash prize in the history of Philippine Pageantry. Simply put, it is going to be a life fit for a queen,” said Gaffud.


Lee, who won 3rd runner-up in Miss Universe 2011 in Brazil. said that she is grateful to the Aranetas for giving her the chance to become Miss Universe Philippines.

“I am still a Binibini. I am very grateful for the opportunity that Aranetas have given to me. We would not be here without them. I am so grateful to that. And I think we can still support each other even if we have separate pageants. I don’t think we should have rivalry. Kasi we would be losing the essence of pageants if we would be pulling each other down,” she said.

Lee added: “I really wanted to reach out to the Aranetas in the next few weeks. Thank them for their contribution to the pageantry and
of course they are my ninong and ninang. They are really close to me. I don’t think hindi dapat ito magkaroon ng lamat. When it comes to pageantry, let us just support each other.”

Lee admitted she was hesitant at first to accept the offer to head MUP.

“To be honest, when I was offered about it, I was quite hesitant. You can call me the hesitant beauty queen. But I think I have a purpose why I’m here. Now I have a helping hand in creating a better future for the girls. I was scared because I’ve never done this before and it’s a big responsibility. But with the help of the team, we are confident that we would be able to do this pageant,” Lee said.

Gaffud recalled how Lee accepted the offer of heading the MUP.

“They called me and they said ‘Can you call Shamcey?’ Then with a loudspeaker and everything, they asked her ‘Are you ready to be the next national director of Miss Universe Philippines?’ ‘Yes! yes!’ Ganun lang siya. It happened so fast in Atlanta on Dec. 8 (Dec. 9 in Manila),” the pageant guru said.

Gaffud said that there will be some changes in the activities of MUP pageant.

“There will be no talent show and press presentation of the candidates. But we will have the gala presentation. Other activities are still being finalized,” he said.

Gaffud also said that the broadcast partner of MUP will be announced sometime in February.

The Philippines has already won four times in Miss Universe beauty contest: Gloria Diaz (1969), Margie Moran (1973), Pia Wurtzbach (2015) and Catriona Gray (2018).

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