Epson first launched high-capacity ink tank inkjet printers (now known as EcoTank in many markets) in October 2010, in Indonesia. The brand then steadily expanded the territory over which these printers are sold, expanding to 170 countries and regions by 2019.
As a result, cumulative global sales of Epson’s high-capacity ink tank inkjet printers recently topped 50 million units. Moreover, by cutting down on plastic commonly used as the main component of ink cartridges, the brand estimates that CO2 emissions were approximately 166,000 tonnes lower than they would have been if all these units had been cartridge printers.
By first establishing a presence in emerging nations and then making inroads into developed economies, Epson has seen its high-capacity ink tank models account for a growing percentage of the total inkjet market each year. As a result, Epson, which boasts strong brand recognition and an extensive product lineup, has continued to maintain the top share2 in the global high-capacity ink tank printer market for ten consecutive years.
Rapid changes in society touched off changes in the office and education printing environments during the 2020 fiscal year. In all segments, Epson will continue to offer cost-effective printing costs than competitors and unrivaled environmental performance to provide customers with the quality printing standards they deserve.