FIBA unveiled on Friday the logo of the 2023 Basketball World Cup, which Indonesia, Japan, and the Philippines will be co-hosting.
The logo has three basic elements: the sideways heart, the number 23, and the trophy.
According to FIBA, the sideways heart represents the countries’ love for the game of basketball, the number 23 represents the year of 2023 when the event will take place, and the trophy represents the Naismith trophy, which the 32 participating countries are vying for.
“The sideways heart symbolizes the passion for the game, while the Naismith Trophy is the dream for all participating teams in the World Cup. The “23” represents the year during which the spotlight will shine across three host countries: the Philippines, Japan and Indonesia,” FIBA said in a statement on Friday.
“The three host countries all have a strong passion for basketball and this love of the game is embodied in the new FIBA Basketball World Cup 2023 logo, which will bring together millions of fans, with millions of hearts beating as one.”
FIBA Secretary General Andreas Zagklis added:
“This is a very exciting milestone. The distinctive FIBA Basketball World Cup 2023 logo symbolizes our love for the game, which is shared by the organizing committees and FIBA, and it also represents the vision and passion of the event that brings together, for the first time, three host countries.”
The logo unveiling marked the start of FIBA’s “Don’t Miss a Beat” campaign which aims to “keep the basketball community united and active over the next few months” as build up for the World Cup.
The FIBA World Cup Qualifiers — composed of six windows — will start in November 2021 up to February 2023.
As a co-host of the world meet, the Philippines is automatically qualified for the event.