By Jhon Aldrin Casinas
Manila Bulletin won two gold awards at the 11th ARAW Values Advertising Awards held in Quezon City recently.
Winning the gold award are its #NoToFakeNews – Reverse campaign video for promoting the cornerstone of “commitment to truth, honesty, and integrity under the Digital category; and “Matalinong Boto – Election 2019” campaign for raising voters’ education awareness and giving emphasis on the significant value of every vote in shaping the country’s future under the Multimedia category.
This was the third time that both infovideo campaigns earned accolades for Manila Bulletin.
The #NoToFakeNews – Reverse, the first of several web-based campaign videos against disinformation in the digital age, won the Best Digital Ad for Public Service award at the 40th Catholic Mass Media Awards (CMMA) held on Nov. 14, 2018.
The campaign was also the recipient of the Professional Merit Award for Communication Skills under the Audio-Visual category at the 17th Philippine Quill Awards on Aug. 30, 2019.
On the other hand, the “Matalinong Boto – Election 2019” won the bronze award at the Media Specialists Association of the Philippines ICE (Innovation, Creativity, and Effectiveness) Awards 2019 under the Multimedia category.
During the 41st CMMA last Nov., “Matalinong Boto – Election 2019” – Bidding” was given a special citation for being recognized as Best Print Ad for Public Service.
The award-winning campaigns were solely made by Manila Bulletin’s Video Team, headed by Julius Lacaba.
Lacaba said the campaigns were conceptualized based on the most pressing issue at the time.
“When the #NotToFakeNews – Reverse was made, fake news on social media was rampant. This gave us an idea for a concept that discusses the issue where we will show that every story has a different side that we don’t know,” Lacaba said.
“It was the same case with the ‘Matalinong Boto – Election 2019’ campaign where we aimed to raise the awareness of voters, particularly on the issue of vote-buying during election season,” he added.
MB External Affairs and Human Resources head Barbie Atienza and MB Public Relations head Badette Cunanan received the ARAW awards during ceremonies at ABS-CBN Studio 10 on Thursday.
The ARAW Values Advertising Awards recognize advertising campaigns that uphold Filipino values based on the cornerstone values of the Advertising Foundation of the Philippines such as love of God; commitment to truth, honesty, and integrity; love of country and respect for national customs and traditions; and reverence for family unit or marriage or responsible parenthood.
The biennial awards also recognize campaigns that promote the respect and care for human life, dignity and the rights of all; respect for law and authority and the promotion of self- discipline; and concern for and preservation of the environment.
Organized by the Ad Foundation, the 11th ARAW Values Advertising Awards was made possible in partnership with ABS-CBN.