‘The King: Eternal Monarch’ star is Lazada’s first regional ambassador

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Source: Instagram/ActorLeeMinHo

Korean actor and top Hallyu star Lee Min-ho (who never seems to age) has been capturing our hearts for over a decade. He has played the ultimate high school crush in Boys Over Flowers, the romantic chaebol in The Heirs, the mysterious action star in City Hunter, the dual roles of a cool con-artist and a Joseon nobleman in The Legend of the Blue Sea, and, most recently, the titular character in Netflix’s The King: Eternal Monarch.

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Lee Min-ho in The King: Eternal Monarch / Photo from Netflix

Now comes his most anticipated role yet… himself. Just in time for the annual 11.11 shopping festival, e-commerce platform Lazada has announced that Korea’s premier leading man will be their first regional ambassador.

“I’m so excited to join the family,” says Lee. “Working with the team has been a really fun and creative experience so far. I look forward to introducing more fans and friends in Southeast Asia to the lifestyle platform.”

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As part of the event leading up to the 11.11 shopping festival, Lee will star in a commercial that will let fans get a glimpse of his online shopping routine. Should it be called Shopaholic King Lee? If you don’t get that reference, do yourself a favor and stream Shopaholic King Louis, starring Seo In-guk and Nam Ji-hyun. You’ll thank me afterward.

Lee apparently favors convenience and a large, trendy assortment, but I guess we will just have to wait and see.

“It is wonderful to see individuals continue to pursue their passions, pick up new skills, and experience the joy of going where their hearts beat,” adds Lee. “I’m pleased to be part of this story and play a role in uplifting spirits and sharing more happiness with my fans and consumers in Southeast Asia.”

Lee will be collaborating with local brand ambassador Kathryn Bernardo.

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Ambassadors Kathryn Bernardo (left) and Lee Min-ho (right) / Photo from Lazada

“I want to welcome Lee Min-ho to the family,” says the star of the upcoming romantic comedy The House Arrest of Us. “Hopefully, ‘pag maayos na lahat (when everything is fixed), he can visit us here kasi ang dami niyang (because he has so many) supporters dito sa Philippines, including me.”

We couldn’t agree more. While we patiently wait for the day that the Hallyu wave can crash on to our shores, the e-commerce platform promises Lee’s fans the exciting content that will let us learn more about our favorite Korean star.

“Virtually bringing together both Lee Min-ho and our local brand ambassadors, is Lazada’s way of connecting the community despite being geographically separated,” says chief marketing officer Mary Zhou. “As 2020 comes to a close, the brand wants to foster a deeper understanding on the power of the commonalities that exist within our diverse community across Southeast Asia, and how we can unite to harness this strength to support each other through challenging times.”

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