James 2 - Picture Perfect

It took many years of hard work and innovation before humanity reached the level of convenience of photography. Back then it was just merely a theory of a German author named Johann Zahn. He designed the first handled reflex camera in 1685. But he was ahead of his time. It took 150 years before his dream became a reality.

The first photograph was officially made in 1827. Thanks to the fascination of French inventor Joseph Nicephore Niepce, a historical milestone was achieved. His interest in lithography inspired him to pursue his vision. With materials such as lavender oil, bitumen solution, and petroleum, along with the method he used, his successful experiment led to the first photograph—a view from his window. On his journey to England, Niepce met Louis Jacques Mandé Daguerre, a painter and décor designer, who became known as a camera obscura specialist. With their combined knowledge, they found ways to have a better understanding of photography. When Niepce died in 1833, Daguerre continued improving photography, creating the daguerreotype, a process that relied on an iodine-sensitized silvered plate and mercury vapor. This method improved image quality. For nearly 20 years, this was one of the most commonly used procedures in developing photos.

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Now cameras have become part of everyone’s life, not only for documentation but also as a way of self-expression. This is particularly very evident on social media platforms like Instagram. There, creativity and passion for photography are shared and celebrated. Unlike before where it took eight hours or more just to get an image, cameras and smartphones today make it easier to share the experience in an instant, often with only a click.

But choosing the right camera is not easy. Recently, Fujifilm celebrated another milestone by introducing a new camera model. Present at the event was Fujifilm ambassador James Reid, who joined his Fujifilm family in unveiling the new X-T30. Dubbed as a little giant, this camera is compact and handy—true to its moniker—yet packed with the specs both beginners and professional photographers love.

To Reid, investing in a good quality camera is necessary. As a celebrity who is also a frequent traveler, he knows how important it is to capture moments.

“I like candid shots,” he says, “moments that are not directed.”

With the new X-T30, every moment is picture-perfect. The camera has supreme autofocus with continuous shooting performance. It also has the ability to record high-resolution audio without requiring additional equipment, plus eye tracking functionality, for recording videos. Its film simulation mode can be applied not only when shooting stills but also while recording videos. On top of these, the camera weighs only 333 grams, making it a light partner for different occasions.

“We always want to take photography to new heights,” says Marilen Catanghal, senior marketing leader at Fujifilm Philippines. “With the new Fujifilm X-T30, taking premium quality content has never been so effortless and light.”

The Fujifilm X-T30, which comes in three classic colors (black, silver, and charcoal silver), is now available in all Fujifilm authorized dealers nationwide. | IG and Twitter: @fujifilmph | (02) 570 2695 

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