L’Oreal Group will be bringing beauty back with an exclusive three-day Beauty Online Marathon Event in collaboration with Lazada from today until June 17.
The virtual cosmetics fest is packed with great deals on best-selling products from iconic brands L’Oreal Paris, Maybelline New York, and Garnier, celebrating beauty and encouraging women to be beauty ready as they return to a new normal.
The three mega brands launch exclusive deals and offers, including discounts for up to 50 percent off, buy 1 take 1 offers, and free gifts with purchase of best-sellers throughout the campaign.
L’Oreal supports everyone’s right to feel good and look good, embracing new beauty rituals such as at-home skin treatments and rocking the perfect makeup look while wearing a mask.
Watch out as the three-day event will also include exciting activities like livestreams from your favorite beauty gurus, augmented reality beauty set-ups, and surprise flash sales.
L’OREAL x LAZADA
As we face a new normal of social distancing, mass telecommuting, and enhanced medical screening, beauty tech and e-commerce have never been more crucial and important. Being the powerhouses in their respective fields, Lazada and L’Oreal join forces at the forefront to serve the needs of consumers.
Lazada is the e-commerce leader across six markets, while L’Oreal is the world’s biggest beauty company and a leading driver of beauty tech that provides innovative tech solutions such as augmented reality-based beauty solutions like Modiface and Perso. The partnership between the two started in 2015. They have built and set the standards of beauty in the virtual space in Southeast Asia.
“Lazada was the first e-commerce partner we worked with in Southeast Asia, and we have introduced new digital beauty experiences like Augmented Reality ‘Virtual Try-On’ to our consumers together,” says Karan Kansal, L’Oreal Consumer Division E-Commerce director for APAC. “It was natural to continue our partnership during these unprecedented times as L’Oreal looked for dedicated solutions to create more content to increase consumer engagement and ensure shoppers are able to continue to purchase their favorite products through safe and convenient channels.”
Mask-proof makeup on the rise
As people venture out with mandated masks, they need makeup that outlasts heat and sweat all day long. Try these no-fail long-wear favorites from Maybelline New York and L’Oreal Paris:
Superstay matte ink (P299)
Fit Me foundation (P399)
Infallible Les Macarons (P399)
Infallible Matte cover foundation (P399)
Less shopping time calls the need for multipurpose makeup. Beauty preps for quick errands must be cut down to at least five minutes. These items do the trick for an easy, convenient beauty look:
Sensational liquid matte (P199)
Fit Me concealer (P249)
Rouge Signature (P399)
Infallible Full Wear concealer (P450)
Let your eye makeup do the talking
Brows on fleek and lashes for days take center stage as people apply makeup these days. Make sure you have these eye essentials in your kit:
Hypercurl mascara (P199)
Lash Paradise mascara (P550)
Check out #BeautyReady deals here! L’Oreal Paris: https://bit.ly/LOrealBeautyReady Maybelline: https://bit.ly/MaybellineBeautyReady