GrabFood, the food delivery service of ride-hailing app Grab, celebrates its first year of operations in the Philippines with a series of promotions, exclusive deals, and rewards, as well as expansion plans.
As part of its “One Big Handaan,” among the promos GrabFood announced include the return of its piso delivery valid until Nov. 28. Over 100 merchants in Metro Manila are participating. GrabFood will also feature merchant partners in Blowout of the Day, wherein a specific store will grant customers discounts for one day. Flash deals will also be offered through the Happy Hour promo, wherein GrabFood users can score up to 40 percent and ₱111 off on their purchases. For the grand promo, GrabFood will be giving away a year’s worth of free food to three lucky users.
Apart from these, there are also new features on the app. There’s the introduction of Grab Kitchen, a cloud kitchen concept that unifies different merchants in one location. GrabFood will soon also allow users to do multiple concurrent orders from up to four different stores at the same time. In support of sustainability efforts, a No Cutlery Option has been implemented to reduce environmental footprint.
Currently present in 35 cities across the country including key areas of Metro Manila and Metro Cebu, GrabFood will soon be available in other cities like Davao and Baguio.
“We look forward to a lot more, even in the smaller markets. We’ll continue to build through adjacent markets, and we really want to experiment on how can we go as wide as possible,” said GrabFood Philippines head EJ dela Vega.
“Even markets where we may not even have current Grab presence, we want to experiment in,” he added. “That’s a challenge for us, but we’re not just a transport app anymore, and that’s what we want to show.”
Since its launch in November 2018, Grab has recorded 15 times of growth in delivered monthly orders and incremental revenue. Citing a study by Kantar Global, dela Vega shared that GrabFood is now the most often used app-based food delivery platform in the Philippines. “Over 76 percent of Filipinos are saying that we are their most often used product.”
Aside from widening its local reach, GrabFood is also eyeing to cater to more microentrepreneurs, which include their merchant and delivery partners. Recently, the company hosted its Golden Lunch Box Awards to recognize the role of microentrepreneurs in the growth of the business.
“We have this goal of empowering and enabling as many micro-entrepreneurs as possible. For GrabFood alone, we already impacted and created income opportunities for more than 40,000 micro-entrepreneurs,” dela Vega ended.
Per DTI Fair Trade Permit No. FTEB-21897 Series of 2019