The Department of Interior and Local Government (DILG) on Wednesday stressed that the agency and the Department of Health (DoH) forged a partnership with other sectors “in the quest for positive behavior change towards defeating the COVID-19 pandemic.’’
The DILG and the DoH inked the deal with the private group and celebrity ambassadors of the ”BIDA ang May Disiplina: Solusyon sa COVID-19” national advocacy campaign in simple rites.
In a statement, DILG Secretary Eduardo M. Año said the participation of the private sector and celebrities in the campaign “significantly boosts the cause of the project to encourage citizens to have individual self-discipline, especially now that there are reports of deliberate violation of minimum health protocols that are even flaunted on social media.’’
He said that the fight against the virus is a shared responsibility of all sectors, citing the importance of the importance of the participation of the private sector and celebrities in this cause.
After twice contacting the virus, Año warned stubborn individuals that avoiding being afflicted by COVID-19 should be taken seriously where the minimum health standards should be strictly followed.
Among the private sector entities lending their expertise and resources for the BIDA ang May Disiplina campaign are Ad Standards Council, Digital Out-of-Home Inc., Macgraphics Carranza International Corp., and Kapisanan ng mga Brodkaster sa Pilipinas.
Año cited the entities for “rallying behind DILG and DoH’s BIDA ang May Disiplina campaign at a time when the country needs all the help it can get in the fight against COVID-19.’’
The DILG chief added “that even more laudable is that all the assistance extended by these companies in the said campaign are pro bono or for free.’’