At the opening of the 100th branch of Anytime Fitness at Estancia in Capitol Commons, we asked the company executives if they could guarantee all their clients would get chiseled abs like J Lo or Derek Ramsay if they keep at it.
Well, it turns out they do not make such promises because there are other factors that are in play, such as diet and genes. Besides, they say that it is more important to get into the habit of exercising than obsessing over muscled abs, pecs, and such.
The company’s latest campaign is “You’re Welcome” as all their branches worldwide are open 24/7. But more than that, they enjoin everyone to keep healthy regardless of body type, age, etc.
“Our new tagline is inspired by the brand values that we want to share with our community. It reflects the future we aspire to have; to be the safe place where everyone can be themselves without any judgments, intimidation, or discrimination,” read the release.