By BERNIE CAHILES-MAGKILAT
Nissan Philippines, Inc. (NPI) closed 2019 with a 22.2 percent growth, slower than the strong 39.8 percent growth it posted the previous year.
Data showed NPI sold a total of 42,694 units by the end of December versus 34,952 units sold in 2018.
Despite the slower growth, NPI was able to maintain its standing as the country’s third largest automotive company.
“Nissan’s continued growth annually is the result of the company’s focus on the fundamentals. We aim to sustain our growth in the years to come with innovative products, reliable services, a strong dealer network, and a vibrant company culture of talented people. As always, our customers are our first priority and we’d like to thank our Filipino customers for their continued support,” said Atsushi Najima, President and Managing Director of Nissan Philippines.
The popular Nissan Navara pick up greatly contributed to the company’s success, with 19,034 sold for 2019 and accounting for 44.6 percent of total sales.
The Nissan Terra M-SUV and the Nissan Urvan light commercial van were also instrumental in the automaker’s achievement, each contributing 10,469 and 7,157 units sold, respectively. As Nissan’s first entry in the segment, the Nissan Terra is the third best-selling M-SUV among CAMPI brands by the end of 2019.
The company’s national sales office, Nissan Philippines, Inc., also received the Nissan Global Award for Financial Year 2019 as a top sales performer for the brand worldwide.
At the recent Media Thanksgiving, NPI rolled out its “Service on Wheels” program, a mobile solution that delivers scheduled on-site aftersales services and repairs, such as house calls or service caravans. This is to provide excellent vehicle care and services to more customers outside Nissan service centers.
Answering customer requests, the program enables participating Nissan dealerships to deploy dedicated service vehicles operated by two Nissan-certified technicians.
The vehicles are customized to contain various tools and equipment to provide a number of services including light periodic maintenance, vehicle diagnosis, replacement of consumable items such as tires, brakes, and batteries; light repairs; and emergency roadside assistance.
The service is available in select Nissan dealerships across the Philippines.
“Service on Wheels is a way for Nissan to extend our expertise in vehicle care outside our service centers. This gives a new and exciting dimension to our reliable services by delivering satisfaction to our customers, wherever they are,” said Najima.